Choosing by Advantages (CBA) is a collaborative and transparent decision making system developed by Jim Suhr, which comprises of multiple methods. CBA includes methods for virtually all types of decisions, from very simple to very complex. Examples of decisions where a team needs to choose from mutually exclusive alternatives are in everyday business include: choosing a building material, a general contractor, an equipment, a building design, and who to hire.
The main purpose of the CBA method is to help decision makers to differentiate alternatives and to understand the importance of those differences. In CBA, decisions are based on advantages of alternatives, which are positive differences, not advantages and disadvantages; this avoids double counting.
We are fortunate in having two experts in the field of CBA to take us through an interactive and practical session based on the real-world experiences of these two experts in the technique.
The Choosing by Advantages tool for decision making session will include:
- In-depth discussion of the uses and techniques of CBA in making grounded, reliable decisions for individuals and groups
- Hands-on exercise where the attendees will use CBA to make a difficult decision for a group of diverse stakeholders
- Sharing how CBA can help solve real world issues confronting construction projects today.
- Steve Wilson, HMC Architects - Steve is a principal at HMC Architects' San Diego studio. With more than 20 years of experience, he specializes in healthcare facility design and project management. A proponent of integrated project delivery, he has led several hospital replacements, renovations, and upgrades for major healthcare providers.
- Ron Migliori, Buehler Engineering - Ron is a Past President and current Board member for DBIA Western Pacific Region and LCI member (NorCal Core Group Member Emeritus). Over the last 10 years Ron has been the lead structural designer and Lean champion on approximately two dozen IPD projects and numerous design-build projects. His passion and focus over these years have been on Lean project delivery. He has presented at LCI Congress, DBIA National, LCI Community of Practice Chapters, and the Lean Design Forum.