4601 N. Fairfax Drive, Suite 1200
Arlington, VA 22203
All too often in our industry, we see Choosing By Advantages (CBA) billed as a tool to use when you have a large, complex decision that involves multiple stakeholders. It also happens to be challenging for people to learn how to do CBA properly. Did you know that CBA also applies to small decisions? Medium decisions? Almost every one of the 35,000 decisions the average adult makes every day? Join us to hear our journey of trying to teach people to use CBA consistently. We’ll share stories of things that have worked, and many more stories of what did not!