- To lead the building industry in transforming its practices and culture
- A healthy and thriving building industry delivering outstanding project outcomes every time for everyone
- Inclusion We believe the best results are achieved through the collective efforts of diverse teams that foster shared decision-making and psychological safety.
- Transparency We are open, honest, empathetic, and straightforward in our dealings with our members, customers, stakeholders and one another.
- Service We meet people where they are, listen to understand, help them learn by doing and support them on their journey.
- Courage We tackle the most important issues and refuse to shy away from challenges.